Communications and creative graduate with a love for storytelling, content, creative projects & the people behind them.
About
My experience has taken me from working with artisans, photographers and independent brands across fashion and editorial, to coordinating the day-to-day running of a wildlife camp in South Africa. Along the way, I’ve worked across content, events, social media, websites, newsletters, brand identity and creative projects.
I’m happiest when there are lots of moving parts — people to coordinate, stories to tell, things to organise and something creative taking shape. I’m naturally curious, visually minded and always keen to discover the people, places and stories behind a project.
Past Experience
Qualifications
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Selati Game Reserve (Limpopo, South Africa) | Full-Time | Sept — Nov 2025 & May — August 2026
I started out as a research volunteer before being promoted to Camp Coordinator, where I took on the day-to-day running of camp life on a remote 28,000-hectare wildlife reserve. I organised volunteer schedules, itineraries and daily activities, often adapting plans as things changed on the ground. Alongside the operational side of the role, I was involved in research and data collection, including monitoring endangered and vulnerable species. I was also a main point of contact for volunteers, making sure everyone knew where they needed to be, answering questions and helping to keep camp life organised, welcoming and running smoothly.
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Selvedge Magazine | Part-Time | Sept 2024 — Feb 2025
At Selvedge, I worked closely with artisans and makers, interviewing them and researching the stories behind their work for print and digital features. I wrote and updated artisan profiles and marketplace copy across the Selvedge website and online shop, while also helping to bring workshops, talks and online events to life. This involved liaising directly with makers, speakers and attendees, as well as managing listings, the artisan database and event administration. It was a varied role that brought together the things I enjoy most — writing, creativity, working with interesting people and keeping lots of moving parts organised.
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ZAZI (Amsterdam, The Netherlands) | Full-Time | Sept 2023 — Apr 2024
I joined ZAZI as a Communications Intern and later progressed to Visual Storyteller & Brand Identity Coordinator. My role spanned social media, newsletters, press and website content, working closely with artisans, photographers and other creative collaborators to tell the stories behind the brand and its work. I created both written and visual content across different channels, while making sure everything felt consistent with ZAZI’s identity and voice. Alongside the creative side, I managed content planning, team calendars and website updates, often juggling several projects and deadlines at once. I also helped build and launch the Woven Women online course, creating its digital content and materials and managing communications with participants throughout.
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Jonathan Reynolds Ltd | Freelance | Part-Time | Dec 2025 — May 2026
I helped build the visual identity for a new interiors brand from the ground up, shaping how it looked and felt across its website, social media and digital communications. I designed and managed the website from initial ideas and content through to launch, as well as developing the social media strategy and creating content to introduce the brand and build its online presence. Working independently as a freelancer meant managing the project, deadlines and changing priorities myself, while working closely with the business owner to create a clear and recognisable identity.
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Søstrene Grene | Full-Time | June 2024 — July 2025 & Nov 2025
As a supervisor, I helped lead the team and keep the day-to-day running of a busy store organised and on track. I set daily priorities, coordinated deliveries, stock and warehouse operations, and supported the team throughout each shift. Working in such a fast-paced environment really strengthened my confidence with people, from motivating a team and solving problems as they came up to delivering a friendly and positive experience for customers.
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London College of Fashion, University of Arts London | Full-Time | Sept 2020 — May 2024
Dissertation awarded A*: “An investigation into Refugee Representation in Mainstream Media vs. Documentary Film.”
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200hr Hatha & Ashtanga Yoga Teacher Training (Rishikesh, India) | Nov 2024
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Sept 2008 — July 2020
A-Levels: Photography A*
English Literature B
Theatre Studies B
Visuals